Tide is the World’s Oldest & Most Trusted Detergent brand and is the Market Leader in 23 Countries around the world.
Launched in India in mid-2000, Tide provides ‘Outstanding Whiteness’ on white clothes & excellent cleaning on coloured clothes as well. This is possible, due to its ‘anti-redisposition’ global technology which Tide employs. These Anti-redeposition Agents help keep soils from re-settling on clothes after they have been removed during the wash itself. Tide’s Fabric Whitening Agents deposit on fabrics during laundering to enhance brightness of light coloured fabrics. Tide improves the washing experience through its pleasant "lemon" perfume that lingers on the clothes hours after the washing and leaves clothed bright white and prevents them from turning yellow. It does not bleach or remove colour from a garment.
Creative Advertising starring Shekhar Suman, ‘White Stripe’ Campaign and the recent ‘Bagbhan’ Commercial have help made Tide a household name.
Tide enables the homemaker to spend more time with her family and keeps her family looking their best through clean and 'bright white' clothes. It is available in packs of 200 gm, 500 gm, 1 kg and 2 kg and 20 gm single use sachet.
