P&G and UNICEF launched Project Poshan to combat malnutrition in India. India has 40% of the world’s malnourished children. POSHAN targeted three key projects: an Adolescent Girls’ Initiative to educate girls in Mumbai slums on health problems and improve their lives with Anemia prevention through IFA tablets; a Women’s Parenting Network in Chennai to provide information on care during pregnancy; and Day care projects in Jaipur, which focused on increased food intake and micro-nutrients. Once again, P&G raised Rs. 50 lakhs by contributing Re. 1/- from sales of large size packs of Ariel, Whisper, Head & Shoulders and Pantene sold in the months of May, June and July 2000.