P&G in partnership with Swayam Shikshan Prayog (SSP) opened four Community Resource Centers for the earthquake victims in the Chakasari, Paggivand, Hanjiya and Jodhpar vands (hamlets) of Rapar Taluka, Kutch District, Gujarat. The Community Centers provide basic education for children; training on building earthquake-resistant shelters and has supported the formation of 22 Women's Savings Groups which contribute towards an income-generating fund, for future entrepreneurial activity. The P&G-SSP project positively impacts 25 villages, 3750 families and 22,500 people and helped mobilize women’s groups and communities in Gujarat for their long-term sustainable development. Credit fund will be provided as a revolving fund to self-help groups.

The operational cost for each Centre is Rs, 25,000 met by P&G. The centers have been built from a Gujarat Earthquake Relief Fund created after the earthquake of 26th January 2001 by employees of P&G India, Brussels, Japan, Canada, among others and the Company contribution. P&G employees also made contributions directly to the Red Cross Society for other rehabilitation work in Gujarat.

In addition, P&G is currently working on forming women’s micro-credit groups to ensure the sustainability of these community centers and to further empower these women and increasing the number of community centers from four to seven.