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Superior cleaning in a choice of Two Fragrances – Ariel Spring Clean & Ariel Fresh Clean
Another Breakthrough Innovation from Ariel for the Indian Family
Ever wished that your clothes could smell mesmerizing and fragrant like your perfumes? Procter & Gamble, the makers of leading international fragrances such as Hugo Boss, Lacoste, Old Spice and Valentino now make your wish come true, with the launch of Ariel in a choice of two exciting fragrances – Ariel Spring Clean with a floral fragrance, and Ariel Fresh Clean with a refreshing fragrance. The two unique fragrances of Ariel now offers Indian consumers an unbeatable combination of ‘superior cleaning’ and ‘a choice of fragrances’ with the launch of Ariel Spring Clean and Ariel Fresh Clean.
Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in detergents is an important factor of delight for the home-maker in her daily laundry chore. Inspired by the roses that bloom in Indian spring time, Ariel Spring Clean has a flowery fragrance. And inspired by the subtle refreshing scent of the jasmine flower, Ariel Fresh Clean has a fresh fragrance catering to the Indian consumers’ special fondness for mogra.
Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991, Ariel has continuously led other detergents in product innovation. It was the first to bring the ‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing power; the proprietary ‘smart eyes’ technology which helps detect and remove stains better than any other detergent; and now for the first time superior cleaning in a choice of fragrances. Over the years, the brand has enjoyed endorsement from celebrities such as actress & social worker Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the Pataudi family Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and lakhs of homemakers in India.
Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for laundry, and meets the Company’s stringent human and environmental safety standards.
Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg; Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet.
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