Feminine Care
Indian women share a special relationship with Whisper, since
it spells ‘Total Freedom and Protection’ for them especially during
those crucial days of the month.
Health Care
Vicks is India’s No.1 Cough & Cold Brand. It created the cold
& cough Over-the-Counter (OTC) category in India way back in 1952
and has led the category till date. Today it has completed more
than 50 years in India. Its current portfolio in India comprises
Vicks Action500+, Vicks VapoRub, Vicks Cough Drops, Vicks Formula
44 Cough Syrup and Vicks Inhaler. It was rated as ‘India’s Most
Trusted Brand’ by the ‘Advertising & Marketing’ Magazine and continues
to be on top of the charts of Brand-Equity surveys till date.
The Vicks business in India is the biggest in the ASEAN-Australasia-India
(AAI) region.
Over the years, Vicks has launched several heart-tugging advertising
campaigns, some of which were – the ‘Happy Birthday Mummy’ and
‘Touch Therapy’ campaigns for Vicks VapoRub, the ‘Khich Khich
Dooor Karo’ ad for Vicks Cough Drops, the ‘Haan Bhai Haan’ ad
for Vicks Action 500.
